The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
by Jennifer Aaker, Andy Smith, Carlye Adler
In Alibris, Amazon, BetterworldBooks, eBooks, Walmart
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.